https://www.hrt-work.com/portfolio daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1539869929278-DHWQIUKSZ80HRQ0HZ9Q9/Fred+Perry+-+FP+x+X-Mini-1.jpg portfolio https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1539869929278-DHWQIUKSZ80HRQ0HZ9Q9/Fred+Perry+-+FP+x+X-Mini-1.jpg portfolio https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1539870091165-XR8HNYBVR9ABK9TE1SZS/Fred+Perry+-+FP+x+X-Mini-1.jpg portfolio - THE KAI X1 FRED PERRY EDITION An exclusive palm-sized speaker made to amplify the brand’s global music initiative, Subculture and its long-standing relationship with music. A joint project with portable audio brand, X-mini™, the monochromatic wireless speaker displays a tonal Laurel Wreath on its front and comes equipped with full frequency audio range, as well as up to six hours of battery life for audio pleasure. https://www.hrt-work.com/contact daily 0.75 2018-10-22 https://www.hrt-work.com/stories-playlists daily 0.75 2018-10-30 https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485302575-UU6O1NUR05WRMJZCB752/14692141_1420924977936974_6154089360530981272_o.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485302575-UU6O1NUR05WRMJZCB752/14692141_1420924977936974_6154089360530981272_o.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540906638451-HEQ0D85ULNJCQMLH7RZG/FREDPERRY_SUBCULTURE-34.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485295539-32EX820WIPQM12PL2VDL/14666259_1420924774603661_1990573480890141725_n.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540896297933-0M9KT8K8ISN32YO19DZW/FREDPERRY_SUBCULTURE-34.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485293123-5WJ95H9RZPDSCW3RADEV/14718655_1420924824603656_4662135928030029356_n.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485324193-24O2YQCOAXS9V8TFSC7B/32454265_2181135055249292_6901159442692177920_o.jpg Subculture stories https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540485284906-1MF9OE8BX83NEG3ZZEM9/14657479_1420925091270296_2815783423770082756_n.jpg Subculture stories https://www.hrt-work.com/new-album daily 0.75 2018-10-22 https://www.hrt-work.com/new-gallery daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540218066345-V9F07IW2AXHXZIUJM482/Fred+Perry+-+FP+x+X-Mini-1.jpg New Gallery https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540218066345-V9F07IW2AXHXZIUJM482/Fred+Perry+-+FP+x+X-Mini-1.jpg New Gallery https://www.hrt-work.com/about daily 0.75 2021-02-15 https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540541653973-CAID3VDRMO65KS2I0Z6J/557748592.274621.jpg About https://www.hrt-work.com/contact-1 daily 0.75 2018-11-01 https://www.hrt-work.com/work daily 1.0 2022-10-25 https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613317814845-XE2KAM9LUUK1PQUN9LFM/TL09656-main-long+%281%29.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613317468507-JDHHGIWAMOEZW9ZNJZ4G/TL09574-main-V1+%281%29.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613377655475-5607VMSPQKTGR14BIOPS/Two+Lips+Prebiotics_Juice.jpg Selected works 2) Juice, a prebiotic-rich body balm, was styled like a frappe which represented a thirst quencher for dehydrated skin. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613375937971-14XTH4G7JFFT44W4X2W1/RangeBag.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613377495062-8PNB73KZWH4QIG0QKT4E/Two+Lips+Prebiotics_Rinse.png Selected works 1) Rinse, a prebiotic cleanser, was styled in a canape spoon and paired with a side saucer of water to encourage guests to test Rinse on their hand, smell its Frankincense-scent and feel how it lathers. A moist towelette was then provided to wipe away to allow a post-cleanse feel. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540303481701-46OU3LANEBDY75MUAU4Y/IMG_0956.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540907149471-Q11UAO3KT9XRL852QI2Z/22519724_1937370286292438_6833643647176321373_o.jpg Selected works - Stories & playlists An ongoing partnership with Spotify to highlight Fred Perry’s relationship with music and the youth tribe. I identify and select Brand Ambassadors, made up of key icons, innovators and industry leaders of diverse backgrounds, to story tell the Fred Perry brand through their voice and music. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540218782348-PJHVMXO6WYXFA16A0QVK/Fred+Perry+-+FP+x+X-Mini-1.jpg Selected works Project Lead: Hazel Tan Supported by Anita Chand and Hillary Yong Design: Melvin Yeong Photos: Marc Tan Initiated and developed a product collaboration with homegrown portable audio brand, X-mini™. Named Kai X1 Fred Perry edition - An exclusive palm-sized speaker made to amplify Fred Perry’s global music initiative, Subculture and its long-standing relationship with music. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1541078964706-EYF449YMUHWVK8V6Q1QD/fred-perry-marshall-capsule-collection-00.jpg Selected works Two British icons have come together to create the Fred Perry x Marshall Amplification capsule collection. The collaboration is deeply rooted in common interests, as the Fred Perry Shirt has long been adopted by music subcultures over the past 60 years. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540904517380-FCXD2Y1CJJKOH3HBENW5/17917520_1734512596578209_3502885783539088555_o.jpg Selected works Project Lead: Hazel Tan Supported by Anita Chand, Rachel Yeo Design: Melvin Yeong Photos: Gabriel Lee In celebration of Record Store Day - an annual celebration of independent record shop culture and a nod to the brand’s unique place at the heart of subcultures and music for decades. I programmed a Saturday of crate-digging, literary therapy, good music and company at the industrial-styled cafe, Chye Seng Huat Hardware. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540896730171-DRQ3SISBR6DCLNEVDOI2/Horace+Panter+X+Fred+Perry+2014-1.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613315095899-H253DGPOBZ7U865T6WFY/TL09574-main-V1+%281%29.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613316059092-O87YRH275WXK1OCKBIBI/TL09574-main-V1+%281%29.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540221211900-7TY1WXVN39M2AKNYXSJ4/10419036_1035862366443239_9106300714755282466_n.jpg Selected works - #oneshirtforevermachine Project lead: Hazel Tan Supported by Emily Tan Design: Melvin Yeong Photos: Marc Tan Conceptualized Fred Perry first-ever ‘One Shirt Forever’ machine - launched in Feb 2015 as part of #WEARETIPPED, a global campaign which celebrated the iconic Fred Perry Shirt. https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1613377106505-GX912JL4D0IXM5XA0QVC/PB00164-V3.jpg Selected works https://images.squarespace-cdn.com/content/v1/5bc861c8f8135a0971efd8cc/1540484515602-HXR4X5PC2J5CSO8O45PZ/1401473_711913208838158_128993177_o.jpg Selected works - SUBCULTURE LIVE Featured photos from selected Subculture Live events, in Singapore & Malaysia from 2013 - Present Subculture Live is the live music identity under Fred Perry's music initiative called Subculture, that promotes music discovery - bringing you the brightest young talent on the music scene onto a global stage, alongside music pioneers. https://www.hrt-work.com/fanzines daily 0.75 2018-12-17